/* Helicon — "The Ledger" design system. Tokens map 1:1 to Webflow variables. */
@font-face{font-family:"Libre Caslon Text";font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/caslon-400.woff2) format("woff2")}
@font-face{font-family:"Libre Caslon Text";font-style:normal;font-weight:700;font-display:swap;src:url(/assets/fonts/caslon-700.woff2) format("woff2")}
@font-face{font-family:"Libre Caslon Text";font-style:italic;font-weight:400;font-display:swap;src:url(/assets/fonts/caslon-400-italic.woff2) format("woff2")}
:root{--paper:#F6F4EE;--ink:#131C2C;--ink-soft:#4E586C;--rule:#D9D3C4;--accent:#23409F;--sunken:#EFECE2}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"Libre Caslon Text",Georgia,serif;-webkit-font-smoothing:antialiased;opacity:0;transition:opacity .45s ease}
body.loaded{opacity:1}
.sans{font-family:-apple-system,BlinkMacSystemFont,"Helvetica Neue",Arial,sans-serif}
.wrap{max-width:1200px;margin:0 auto;padding-left:clamp(20px,4vw,56px);padding-right:clamp(20px,4vw,56px)}
a{color:inherit;text-decoration:none}
/* nav */
nav{position:fixed;top:0;left:0;right:0;z-index:50;background:color-mix(in srgb,var(--paper) 92%,transparent);backdrop-filter:blur(8px);border-bottom:1px solid transparent;transition:border-color .4s}
nav.scrolled{border-bottom-color:var(--rule)}
.nav-in{display:flex;align-items:baseline;justify-content:space-between;padding:18px clamp(20px,4vw,56px)}
.wordmark{display:flex;align-items:center;gap:11px;font-size:16px;letter-spacing:.3em;font-weight:800;color:#292D63}
.logo-mark{width:24px;height:24px;flex:none}
.wordmark small{display:block;font-size:7.5px;letter-spacing:.55em;color:#6E6F72;font-weight:500;margin-top:3px}
.links{display:flex;gap:26px;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-soft)}
.links a{position:relative;padding-bottom:3px}
.links a::after{content:"";position:absolute;left:0;bottom:0;height:1px;width:0;background:var(--accent);transition:width .35s}
.links a:hover::after,.links a:focus-visible::after,.links a.active::after{width:100%}
.links a.active{color:var(--ink)}
.links a:focus-visible{outline:1px solid var(--accent);outline-offset:4px}
@media(max-width:860px){.links{display:none}}
/* mobile menu */
.menu-btn{display:none;width:42px;height:42px;border:1px solid var(--rule);background:transparent;cursor:pointer;flex-direction:column;align-items:center;justify-content:center;gap:5px;padding:0}
.menu-btn span{display:block;width:18px;height:1.5px;background:var(--ink);transition:transform .35s,opacity .35s}
.menu-btn.open span:first-child{transform:translateY(3.2px) rotate(45deg)}
.menu-btn.open span:last-child{transform:translateY(-3.2px) rotate(-45deg)}
@media(max-width:860px){.menu-btn{display:flex}.nav-in{align-items:center}}
.mobile-menu{position:fixed;inset:0;background:var(--paper);z-index:45;display:flex;flex-direction:column;justify-content:center;padding:90px clamp(24px,7vw,48px) 40px;opacity:0;pointer-events:none;transition:opacity .35s ease}
.mobile-menu.open{opacity:1;pointer-events:auto}
.mm-links a{display:block;font-family:"Libre Caslon Text",Georgia,serif;font-size:clamp(1.7rem,7vw,2.2rem);padding:16px 0;border-bottom:1px solid var(--rule);color:var(--ink);opacity:0;transform:translateY(16px);transition:opacity .5s ease,transform .5s cubic-bezier(.19,1,.22,1)}
.mobile-menu.open .mm-links a{opacity:1;transform:none}
.mobile-menu.open .mm-links a:nth-child(2){transition-delay:.06s}
.mobile-menu.open .mm-links a:nth-child(3){transition-delay:.12s}
.mobile-menu.open .mm-links a:nth-child(4){transition-delay:.18s}
.mobile-menu.open .mm-links a:nth-child(5){transition-delay:.24s}
.mobile-menu.open .mm-links a:nth-child(6){transition-delay:.3s}
.mm-links a.active{color:var(--accent)}
.mm-meta{margin-top:38px;display:flex;flex-direction:column;gap:12px;font-size:.95rem;color:var(--ink-soft);opacity:0;transition:opacity .6s ease .35s}
.mobile-menu.open .mm-meta{opacity:1}
body.menu-open{overflow:hidden}
/* social icons */
.social-row{display:flex;gap:18px;align-items:center;margin-top:6px}
.social-row a{color:var(--ink-soft);transition:color .3s}
.social-row a:hover{color:var(--accent)}
.social-row svg{width:19px;height:19px;display:block}
footer .social-row{margin-top:0}
/* heroes */
header.hero-home{min-height:100svh;display:flex;flex-direction:column;justify-content:center;padding-top:90px}
header.hero-inner{padding-top:calc(90px + clamp(60px,10vh,120px));padding-bottom:clamp(48px,7vh,80px);display:flex;flex-direction:column;justify-content:flex-end}
.eyebrow{font-size:11px;letter-spacing:.34em;text-transform:uppercase;color:var(--ink-soft);margin:0}
h1{font-weight:400;font-size:clamp(2.5rem,7vw,6.2rem);line-height:1.08;margin:26px 0 0;max-width:19ch;text-wrap:balance}
h1 .ln{display:block;overflow:hidden;padding:0 .14em .15em;margin:0 -.14em -.15em}
h1 .ln>span{display:block;transform:translateY(135%);transition:transform 1.1s cubic-bezier(.19,1,.22,1)}
.loaded h1 .ln>span{transform:none}
h1 .ln:nth-child(2)>span{transition-delay:.12s}
h1 .ln:nth-child(3)>span{transition-delay:.24s}
h1 i{font-style:italic;color:var(--accent)}
.hero-sub{margin-top:32px;max-width:52ch;font-size:clamp(1rem,1.35vw,1.18rem);line-height:1.75;color:var(--ink-soft);opacity:0;transition:opacity 1.4s ease .7s}
.loaded .hero-sub{opacity:1}
.hero-facts{display:flex;gap:clamp(28px,6vw,90px);margin-top:60px;padding-top:28px;border-top:1px solid var(--rule);flex-wrap:wrap}
.fact b{display:block;font-size:clamp(1.9rem,3.4vw,3rem);font-weight:400;font-variant-numeric:tabular-nums}
.fact span{font-size:10px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink-soft)}
/* sections */
section{padding:clamp(76px,11vh,140px) 0}
section.flush-top{padding-top:0}
.spacer{height:clamp(40px,7vh,70px)}
.rule{height:1px;background:var(--rule);transform:scaleX(0);transform-origin:left;transition:transform 1.2s cubic-bezier(.19,1,.22,1)}
.rule.on{transform:none}
.label{font-size:10.5px;letter-spacing:.32em;text-transform:uppercase;color:var(--accent);margin:0 0 34px;font-weight:400}
h2{font-weight:400;font-size:clamp(1.9rem,3.6vw,3.1rem);line-height:1.2;margin:0 0 24px;max-width:24ch;text-wrap:balance}
.sec-gap{margin-bottom:56px}
.rev{opacity:0;transform:translateY(26px);transition:opacity .9s ease,transform .9s cubic-bezier(.19,1,.22,1)}
.rev.on{opacity:1;transform:none}
/* editorial grid */
.brief{display:grid;grid-template-columns:1fr 1.6fr;gap:clamp(32px,5vw,80px)}
@media(max-width:820px){.brief{grid-template-columns:1fr}}
.brief h2{font-size:clamp(1.8rem,3.1vw,2.7rem)}
.brief-copy p{font-size:clamp(1.02rem,1.3vw,1.16rem);line-height:1.85;margin:0 0 1.4em}
.lede{font-size:clamp(1.14rem,1.55vw,1.34rem);line-height:1.8;color:var(--ink)}
.more a,.related a{color:var(--accent);font-size:12px;letter-spacing:.2em;text-transform:uppercase}
.related{margin-top:34px;color:var(--ink-soft);font-size:12px;letter-spacing:.08em}
/* practice / principle rows */
.practice{display:grid;grid-template-columns:minmax(180px,.9fr) 2fr auto;gap:clamp(20px,4vw,60px);align-items:baseline;padding:38px 0;border-top:1px solid var(--rule);color:inherit}
.practice:last-of-type{border-bottom:1px solid var(--rule)}
.practice h3{font-weight:400;font-size:clamp(1.3rem,2.1vw,1.8rem);margin:0;transition:color .3s}
.practice p{margin:0;color:var(--ink-soft);line-height:1.75;font-size:1.02rem;max-width:56ch}
.practice .go{font-size:12px;letter-spacing:.2em;color:var(--accent);white-space:nowrap;transition:transform .35s}
.practice:hover h3{color:var(--accent)}
.practice:hover .go{transform:translateX(6px)}
@media(max-width:820px){.practice{grid-template-columns:1fr;gap:10px}}
/* sunken band */
.clients-sec{background:var(--sunken);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.roll{font-style:italic;font-size:clamp(1.3rem,2.6vw,2.15rem);line-height:1.95;color:var(--ink-soft);max-width:56ch;margin:0}
.roll b{font-style:normal;font-weight:400;color:var(--ink)}
/* founder letter */
.founder{display:grid;grid-template-columns:250px 1fr;gap:clamp(28px,4.5vw,72px);align-items:start;max-width:1020px}
@media(max-width:700px){.founder{grid-template-columns:1fr}.founder-photo{max-width:220px}}
.letter{max-width:680px}
.letter p{font-size:clamp(1.02rem,1.3vw,1.16rem);line-height:1.9;margin:0 0 1.4em}
.sig{margin-top:36px}
.sig b{font-style:italic;font-weight:400;font-size:1.5rem;display:block}
.sig span{font-size:10.5px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink-soft)}
/* insights */
.think-lede{max-width:62ch;color:var(--ink-soft);line-height:1.85;font-size:clamp(1rem,1.25vw,1.14rem);margin:0 0 52px}
.insights{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media(max-width:820px){.insights{grid-template-columns:1fr}}
.insight{background:var(--paper);padding:34px 28px 44px;display:flex;flex-direction:column;gap:16px;transition:background .35s}
.insight:hover{background:#FFFEFA}
.insight time{font-size:10.5px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink-soft)}
.insight h3{font-weight:400;font-size:1.35rem;line-height:1.4;margin:0;text-wrap:balance}
.insight .go{margin-top:auto;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--accent)}
/* people */
.person{padding:44px 0;border-top:1px solid var(--rule);max-width:820px}
.person:last-of-type{border-bottom:1px solid var(--rule)}
.person h3{font-weight:400;font-size:clamp(1.6rem,2.6vw,2.2rem);margin:0 0 6px}
.person .role{font-size:10.5px;letter-spacing:.28em;text-transform:uppercase;color:var(--accent);margin:0 0 18px}
.person p{margin:0;color:var(--ink-soft);line-height:1.85;font-size:1.04rem}
/* clients page roll */
.client-roll{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:0}
.client-roll li{padding:22px 8px;border-bottom:1px solid var(--rule);font-size:12.5px;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-soft)}
.footnote{margin-top:26px;font-size:11px;letter-spacing:.06em;color:var(--ink-soft)}
/* contact */
.contact-block p{font-size:clamp(1.1rem,1.6vw,1.35rem);margin:0 0 14px}
.contact-block a:hover{color:var(--accent)}
.contact-block .addr{font-size:1rem;line-height:1.8;color:var(--ink-soft);margin-top:22px}
.contact-form{display:flex;flex-direction:column;gap:22px;max-width:560px}
.contact-form label{display:flex;flex-direction:column;gap:8px;font-size:10.5px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink-soft)}
.contact-form input,.contact-form textarea{border:0;border-bottom:1px solid var(--rule);background:transparent;padding:10px 2px;font-family:"Libre Caslon Text",Georgia,serif;font-size:1.05rem;color:var(--ink);transition:border-color .3s}
.contact-form input:focus,.contact-form textarea:focus{outline:none;border-bottom-color:var(--accent)}
.contact-form button{align-self:flex-start;cursor:pointer;background:transparent}
.contact-form .footnote{font-size:11px;letter-spacing:.06em;color:var(--ink-soft);text-transform:none;margin:4px 0 0}
/* cta + buttons */
.cta{text-align:center;padding-bottom:clamp(90px,14vh,170px)}
.cta h2{margin:0 auto 18px}
.cta p{color:var(--ink-soft);margin:0 0 40px;font-size:1.05rem}
.btn{display:inline-block;border:1px solid var(--ink);padding:18px 46px;font-size:11.5px;letter-spacing:.28em;text-transform:uppercase;position:relative;overflow:hidden;transition:color .35s .05s;color:var(--ink)}
.btn::before{content:"";position:absolute;inset:0;background:var(--accent);transform:translateY(101%);transition:transform .45s cubic-bezier(.19,1,.22,1)}
.btn:hover{color:#fff;border-color:var(--accent)}
.btn:hover::before{transform:none}
.btn span{position:relative;z-index:1}
.btn:focus-visible{outline:1px solid var(--accent);outline-offset:4px}
/* footer */
footer{border-top:1px solid var(--rule);padding:34px 0 44px;color:var(--ink-soft);font-size:12px}
.foot{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;letter-spacing:.06em}
.foot a:hover{color:var(--accent)}
/* ---------- hero slider ---------- */
header.hero-home{padding:0;display:flex;flex-direction:column;min-height:100svh}
.slider{position:relative;flex:1;min-height:0}
.slide{position:absolute;inset:0;display:flex;align-items:center;opacity:0;pointer-events:none;transition:opacity .8s ease;padding-top:90px;padding-bottom:92px}
.slide.is-active{opacity:1;pointer-events:auto}
.slide-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:clamp(24px,4vw,64px);align-items:center;width:100%}
.slide-grid.one{grid-template-columns:1fr}
@media(max-width:860px){
.slide-grid{grid-template-columns:1fr;gap:24px;align-content:center}
.slider{min-height:690px}
.slide{padding-top:100px;align-items:flex-start}
.slide-art{order:2}
.slide-art .art{max-width:280px;max-height:225px;margin:0}
.slide-art .photo-fig .photo{max-width:100%;aspect-ratio:16/10}
.slide h1{font-size:clamp(2.1rem,9vw,2.9rem)}
.slide .hero-sub{margin-top:18px}
}
.slide h1 .ln>span{transform:translateY(135%);transition:transform 1.1s cubic-bezier(.19,1,.22,1)}
.slide.is-active h1 .ln>span{transform:none}
.slide.is-active h1 .ln:nth-child(2)>span{transition-delay:.12s}
.slide .hero-sub{opacity:0;transition:opacity 1.2s ease .6s}
.slide.is-active .hero-sub{opacity:1}
.slider-ui{position:absolute;left:0;right:0;bottom:18px;pointer-events:none}
.slider-ui-in{display:flex;justify-content:space-between;align-items:center}
.dots{display:flex;gap:10px;pointer-events:auto}
.dot{width:34px;height:2px;border:0;padding:0;background:var(--rule);cursor:pointer;transition:background .3s}
.dot.is-active{background:var(--accent)}
.dot:focus-visible{outline:1px solid var(--accent);outline-offset:4px}
.arrows{display:flex;gap:8px;pointer-events:auto}
.arrow{border:1px solid var(--rule);background:transparent;color:var(--ink);width:42px;height:42px;font-size:16px;cursor:pointer;transition:border-color .3s,color .3s,background .3s}
.arrow:hover{border-color:var(--accent);color:var(--accent)}
.arrow:focus-visible{outline:1px solid var(--accent);outline-offset:3px}
header.hero-home .hero-facts{margin-top:0;padding-bottom:34px}
/* ---------- line-art svg ---------- */
.art{width:100%;max-width:520px;height:auto;display:block;margin:0 auto}
.art .ink{stroke:var(--ink);stroke-width:2}
.art .acc{stroke:var(--accent);stroke-width:2}
.art .thin{stroke-width:1.2}
.art .ink-f{fill:var(--ink-soft)}
.art .acc-f{fill:var(--accent)}
.art .draw{stroke-dasharray:1;stroke-dashoffset:1}
.art .fillin{fill-opacity:0}

.drawn .art .draw,.loaded .slide.is-active .art .draw{stroke-dashoffset:0;transition:stroke-dashoffset 1.7s cubic-bezier(.4,0,.2,1) .25s}
.drawn .art .draw:nth-of-type(2),.loaded .slide.is-active .art .draw:nth-of-type(2){transition-delay:.55s}
.drawn .art .draw:nth-of-type(3),.loaded .slide.is-active .art .draw:nth-of-type(3){transition-delay:.85s}
.drawn .art .draw:nth-of-type(4),.loaded .slide.is-active .art .draw:nth-of-type(4){transition-delay:1.1s}
.drawn .art .draw:nth-of-type(n+5),.loaded .slide.is-active .art .draw:nth-of-type(n+5){transition-delay:1.35s}
.loaded .slide.is-active .art .fillin,.drawn .art .fillin{fill-opacity:1;transition:stroke-dashoffset 1.7s cubic-bezier(.4,0,.2,1) 1.1s,fill-opacity 1.4s ease 2s}
.slide-art .art{animation:bob 7s ease-in-out infinite alternate}
@keyframes bob{from{transform:translateY(-5px)}to{transform:translateY(7px)}}
.pulse{transform-origin:center;transform-box:fill-box;animation:pulse 2.6s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.55;transform:scale(1.22)}}
/* ---------- philosophy cascade ---------- */
.philo-copy{margin:26px 0 0;line-height:1.85;color:var(--ink-soft);font-size:clamp(1rem,1.25vw,1.14rem);max-width:46ch}
.philo-chart{display:flex;flex-direction:column;align-items:center;justify-self:center;width:100%;max-width:460px}
.pc-row{display:flex;align-items:center;gap:12px;flex-wrap:wrap;justify-content:center}
.pc-ctx{font-size:10px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink-soft);border:1px solid var(--rule);background:var(--paper);padding:10px 16px;white-space:nowrap}
.pc-x{color:var(--accent);font-size:15px}
.pc-v{width:1px;height:30px;background:var(--ink-soft);opacity:.45;position:relative;display:block}
.pc-v::after{content:"";position:absolute;left:50%;bottom:0;transform:translateX(-50%);border:4px solid transparent;border-top:5px solid var(--accent);border-bottom:0}
.pc-tier{display:block;border:1px solid var(--ink);background:var(--paper);padding:15px 34px;font-size:clamp(1.05rem,1.4vw,1.25rem);text-align:center;min-width:min(300px,80%);transition:color .3s,border-color .3s,transform .3s}
a.pc-tier:hover{color:var(--accent);border-color:var(--accent);transform:translateX(4px)}
.pc-end{border-style:dashed;border-color:var(--ink-soft);color:var(--ink-soft)}
.pc-cap{margin:22px 0 0;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-soft)}
.philo-chart>*{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s cubic-bezier(.19,1,.22,1)}
.philo-chart.on>*{opacity:1;transform:none}
.philo-chart.on>*:nth-child(2){transition-delay:.12s}
.philo-chart.on>*:nth-child(3){transition-delay:.24s}
.philo-chart.on>*:nth-child(4){transition-delay:.36s}
.philo-chart.on>*:nth-child(5){transition-delay:.48s}
.philo-chart.on>*:nth-child(6){transition-delay:.6s}
.philo-chart.on>*:nth-child(7){transition-delay:.72s}
.philo-chart.on>*:nth-child(8){transition-delay:.84s}
.philo-chart.on>*:nth-child(9){transition-delay:1s}
@media(prefers-reduced-motion:reduce){.philo-chart>*{opacity:1!important;transform:none!important;transition:none!important}}
/* ---------- partnership steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.5vw,34px)}
@media(max-width:820px){.steps{grid-template-columns:1fr}}
.step{border-top:1px solid var(--ink);padding-top:26px}
.step .num{font-size:11px;letter-spacing:.3em;color:var(--accent)}
.step h3{font-weight:400;font-size:clamp(1.4rem,2.2vw,1.9rem);margin:14px 0 10px}
.step p{margin:0;color:var(--ink-soft);line-height:1.7}
/* ---------- portraits ---------- */
.person{display:grid;grid-template-columns:200px 1fr;gap:clamp(24px,3.5vw,48px);align-items:start;max-width:960px}
@media(max-width:700px){.person{grid-template-columns:1fr}.portrait{max-width:240px}}
.portrait{width:100%;aspect-ratio:4/4.6;object-fit:cover;object-position:top;background:#fff;border:1px solid var(--rule)}
/* ---------- logo wall ---------- */
.logo-wall{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:1px;background:var(--paper);border:1px solid var(--rule)}
.logo-wall li{box-shadow:0 0 0 .5px var(--rule)}
.logo-wall li{background:var(--paper);display:flex;align-items:center;justify-content:center;padding:40px 30px;min-height:210px;transition:background .3s}
.logo-wall li:hover{background:#FFFEFA}
.logo-wall img{max-width:100%;max-height:130px;object-fit:contain}

/* ---------- experiential layer ---------- */
.progress-line{position:fixed;top:0;left:0;height:2px;background:var(--accent);z-index:80;width:0;pointer-events:none}
.cursor-ring{position:fixed;top:0;left:0;width:28px;height:28px;border:1px solid color-mix(in srgb,var(--ink) 38%,transparent);border-radius:50%;pointer-events:none;z-index:90;transform:translate(-50%,-50%);transition:width .25s,height .25s,border-color .25s;display:none}
.cursor-ring.active{width:46px;height:46px;border-color:var(--accent)}
@media(hover:hover) and (pointer:fine){.cursor-ring{display:block}}
.float-art{position:fixed;width:250px;background:var(--paper);border:1px solid var(--rule);box-shadow:0 22px 50px rgba(19,28,44,.13);padding:16px;pointer-events:none;z-index:65;opacity:0;transform:translateY(8px) rotate(-1deg);transition:opacity .3s,transform .3s}
.float-art.show{opacity:1;transform:translateY(0) rotate(0)}
.float-art .art{max-width:100%}
.insight{will-change:transform;transform-style:preserve-3d}
.btn{will-change:transform}
.roll b{transition:color .3s}
.roll b:hover{color:var(--accent)}
.img-band{overflow:hidden}
.img-band video,.img-band img{transform:translateY(var(--par,0px)) scale(1.14);will-change:transform}
.slide-art .art{cursor:pointer}
@keyframes sound{0%{transform:translateY(0)}38%{transform:translateY(20px) rotate(1.2deg)}100%{transform:translateY(0)}}
.slide-art .art.sound{animation:sound 1.3s cubic-bezier(.34,1.56,.64,1) 1}
@media(prefers-reduced-motion:reduce){.progress-line,.cursor-ring,.float-art{display:none!important}.img-band video,.img-band img{transform:none!important}}
/* ---------- editorial photography ---------- */
.photo-fig{margin:0;display:flex;flex-direction:column;gap:12px}
.photo-fig .photo{width:100%;max-width:560px;aspect-ratio:3/2;object-fit:cover;border:1px solid var(--rule);filter:grayscale(1) contrast(1.02)}
.photo-fig figcaption{font-size:10px;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-soft)}
.editorial-fig{margin:0}
.editorial-fig img{width:100%;height:clamp(320px,52vh,560px);object-fit:cover;border:1px solid var(--rule);filter:grayscale(1) contrast(1.02);display:block}
.editorial-fig figcaption{margin-top:14px;font-size:10px;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-soft)}
.img-band{padding:0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.img-band img,.img-band video{display:block;width:100%;height:clamp(300px,50vh,540px);object-fit:cover;filter:grayscale(1) contrast(1.02)}
/* ---------- home logo strip ---------- */
.logo-strip{overflow:hidden;margin-top:48px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.logo-track{display:flex;align-items:center;width:max-content;animation:strip 46s linear infinite}
.logo-strip:hover .logo-track{animation-play-state:paused}
.logo-track img{height:76px;width:auto;margin-right:clamp(36px,5vw,72px);background:#fff;border:1px solid var(--rule);padding:12px 18px;object-fit:contain}

@keyframes strip{from{transform:translateX(0)}to{transform:translateX(-50%)}}
/* ---------- practice hero art ---------- */
.hero-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(24px,4vw,64px);align-items:end}
@media(max-width:860px){.hero-grid{grid-template-columns:1fr;align-items:start}.hero-art{margin-top:34px}.hero-art .art{max-width:300px;margin:0}}
.hero-art .art{max-width:420px}
@media(prefers-reduced-motion:reduce){
  body{opacity:1;transition:none}
  h1 .ln>span,.hero-sub,.rev,.rule,.slide h1 .ln>span,.slide .hero-sub{transition:none!important;transform:none!important;opacity:1!important}
  .art .draw{stroke-dasharray:none!important;stroke-dashoffset:0!important;transition:none!important}
  .slide-art .art,.pulse,.logo-track{animation:none!important}
  html{scroll-behavior:auto}
}

/* perspectives */
.persp{padding:52px 0;border-top:1px solid var(--rule);max-width:780px;scroll-margin-top:100px}
.persp:last-of-type{border-bottom:1px solid var(--rule)}
.persp .label{margin-bottom:18px}
.persp h2{margin-bottom:22px}
.persp p{font-size:clamp(1.02rem,1.3vw,1.16rem);line-height:1.88;margin:0 0 1.3em;color:var(--ink)}
.persp p b{font-weight:700}
.persp .src{margin:6px 0 0}
.persp .src a{color:var(--accent);font-size:11px;letter-spacing:.2em;text-transform:uppercase}

/* questions list */
.q-list{list-style:none;margin:0;padding:0;columns:2;column-gap:clamp(30px,4vw,60px);max-width:1060px}
@media(max-width:820px){.q-list{columns:1}}
.q-list li{break-inside:avoid;padding:18px 0;border-bottom:1px solid var(--rule);font-size:clamp(1.02rem,1.3vw,1.18rem);line-height:1.6;font-style:italic;color:var(--ink)}
.q-list li::first-letter{color:var(--accent)}

/* icon cards */
.icard-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
.icard-grid.four{grid-template-columns:repeat(4,1fr)}
@media(max-width:1000px){.icard-grid,.icard-grid.four{grid-template-columns:repeat(2,1fr)}}
@media(max-width:640px){.icard-grid,.icard-grid.four{grid-template-columns:1fr}}
.icard{background:var(--paper);padding:30px 26px 36px;display:flex;flex-direction:column;gap:14px;transition:background .35s}
.icard:hover{background:#FFFEFA}
.icard h3{font-weight:400;font-size:1.18rem;line-height:1.35;margin:0}
.icard p{margin:0;color:var(--ink-soft);font-size:.94rem;line-height:1.65}
.ic{width:34px;height:34px;fill:none;stroke:var(--ink);stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round}
.ic .acc-s{stroke:var(--accent)}
.icard:hover .ic{stroke:var(--accent)}
/* network map */
.city-list{list-style:none;margin:26px 0 0;padding:0;display:flex;flex-direction:column;gap:9px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft)}
.city-list b{color:var(--ink);font-weight:600}
.net-map{position:relative;max-width:480px;justify-self:center;width:100%}
.net-map img{width:100%;display:block;filter:grayscale(1) brightness(1.12) contrast(.82);mix-blend-mode:multiply;opacity:.55}
.pin{position:absolute;transform:translate(-4.5px,-50%);display:flex;align-items:center;gap:6px;font-family:-apple-system,BlinkMacSystemFont,"Helvetica Neue",Arial,sans-serif;font-size:9.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);white-space:nowrap}
.pin i{display:block;width:9px;height:9px;border-radius:50%;background:var(--accent);flex:none;box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 18%,transparent)}
.pin.hq i{width:12px;height:12px;animation:pulse 2.6s ease-in-out infinite}
.pin.hq{font-weight:700;transform:translate(-6px,-50%)}
.pin.lft{flex-direction:row-reverse;transform:translate(calc(-100% + 4.5px),-50%)}
/* engagement rows with logos */
.practice.engage{grid-template-columns:96px minmax(150px,.7fr) 2fr;align-items:center}
.elogo{width:82px;height:56px;object-fit:contain;background:#fff;border:1px solid var(--rule);padding:6px}

@media(max-width:820px){.practice.engage{grid-template-columns:96px 1fr}.practice.engage p{grid-column:1/-1}}

/* scroll-experiential: pinned cascade, marquee skew, portrait parallax */
@media(min-width:861px){
.philo-pin{padding:0}
.philo-runway{height:270vh}
.philo-sticky{position:sticky;top:0;min-height:100svh;display:flex;align-items:center;padding:60px 0}
.philo-sticky .brief{width:100%}
}
.pframe{overflow:hidden;border:1px solid var(--rule)}
.pframe .portrait{border:0;display:block;transform:translateY(var(--ppar,0px)) scale(1.1);will-change:transform}
.logo-strip{will-change:transform}
@media(prefers-reduced-motion:reduce){.pframe .portrait{transform:none!important}.logo-strip{transform:none!important}}

/* beyond obvious campaign cards */
.bo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media(max-width:820px){.bo-grid{grid-template-columns:1fr}}
.bo-card{background:var(--paper);padding:34px 28px 40px;display:flex;flex-direction:column;gap:18px;transition:background .35s}
.bo-card:hover{background:#FFFEFA}
.bo-story{margin:0;font-style:italic;color:var(--ink-soft);font-size:.98rem;line-height:1.75}
.bo-card h3{font-weight:400;font-size:1.35rem;line-height:1.42;margin:0;text-wrap:balance}
.bo-card .go{margin-top:auto;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--accent)}
.slide-art .photo-fig{align-items:flex-start}
.slide-art .photo-fig figcaption{margin-top:2px}

/* beyond obvious: pinned vertical story scroller */
.bo-grid2{display:grid;grid-template-columns:1fr 1.5fr;gap:clamp(32px,5vw,80px);align-items:center;width:100%}
@media(max-width:860px){.bo-grid2{grid-template-columns:1fr}}
.bo-count{font-size:12px;letter-spacing:.3em;color:var(--ink-soft);margin:30px 0 0;font-variant-numeric:tabular-nums}
.bo-count b{color:var(--accent);font-weight:600}
.bo-frame h3{font-weight:400;font-size:clamp(1.5rem,2.5vw,2.1rem);line-height:1.35;margin:0;text-wrap:balance}
.bo-frame .bo-story{font-size:clamp(1rem,1.25vw,1.14rem)}
.bo-frame .go{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--accent)}
@media(min-width:861px) and (prefers-reduced-motion:no-preference){
.bo-runway{height:300vh}
.bo-sticky{position:sticky;top:0;min-height:100svh;display:flex;align-items:center}
.bo-frames{position:relative;min-height:400px}
.bo-frame{position:absolute;inset:0;display:flex;flex-direction:column;gap:22px;justify-content:center;opacity:0;transform:translateY(46px);transition:opacity .5s ease,transform .5s cubic-bezier(.19,1,.22,1);pointer-events:none}
.bo-frame.act{opacity:1;transform:none;pointer-events:auto}
.bo-frame.past{transform:translateY(-46px)}
}
@media(max-width:860px),(prefers-reduced-motion:reduce){
.bo-frames{display:flex;flex-direction:column;gap:36px;margin-top:10px}
.bo-frame{border-top:1px solid var(--rule);padding-top:26px;display:flex;flex-direction:column;gap:14px}
.bo-count{display:none}
}

.photo.nofx{filter:none}

/* beyond obvious campaign wordmark: waterline treatment */
.bo-mark{display:flex;flex-direction:column;margin:0 0 24px}
.bo-beyond{font-size:clamp(1.3rem,2.2vw,1.9rem);letter-spacing:.42em;text-transform:uppercase;color:var(--ink);line-height:1.2;font-weight:400}
.bo-obvious{position:relative;display:inline-block;align-self:flex-start;font-weight:700;font-size:clamp(2.9rem,5.6vw,4.9rem);line-height:1.04;text-transform:uppercase;letter-spacing:.01em;background:linear-gradient(180deg,var(--ink) 18%,#1D2C60 52%,var(--accent) 78%,#3552C4 100%);-webkit-background-clip:text;background-clip:text;color:transparent}