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25 Years · Partnering in Your Strategy

Beyondobvious.

Mission-critical challenges. Beyond-obvious solutions. We see what others miss, and solve what others don’t.

Real business challenges lurk deep below.

The Indian Strategy Consulting Firm For The World

Strategy that survivescontact with the market.

Helicon advises India’s ambitious enterprises, from boardroom to marketplace. Recommendations built to be executed, not shelved.

The India Advantage

We just have thatfeel for India.

Growth roadmaps grounded in how India actually buys, sells and distributes, from metro boardrooms to mandi towns.

Colorful illustration of the Indian economy: agriculture, industry, technology, energy and transport
India at work, farm to fintech.
0Years of counsel
0Mission-critical assignments
0Global MNCs
0Indian corporates

Impact

Advice from people who have run the businesses they advise.

Over the last twenty-five years, Helicon has delivered over three hundred mission-critical assignments for twenty-five-plus global MNCs, fifty Indian corporates, public sector enterprises, and a host of MSMEs and start-ups. From boardroom strategy to marketplace execution, our clients have experienced the impact: strategies that are lateral and fresh, and above all practical and executable.

From sales & distribution to technology infrastructure, product strategy to brand strategy, business planning to growth roadmaps: there are few corners of an enterprise we have not worked in. And we hold one rule above all: no armchair consulting. Every Helicon consultant has operated a P&L, built a company, or run a function.

Talk to us, and you will find out how well we understand your business, and how fast we grasp a brief.

About the firm →

The Campaign

Beyond Obvious

Non-obvious observations become strategy. Stories from our Beyond Obvious series.

01 / 04

Real business challenges lurk deep below. For twenty-five years we have uncovered the root causes behind mission-critical challenges: scaling, restructuring, navigating uncertainty, weathering strategic shocks, facing operating weakness.

We see what others miss. We solve what others don’t.

Bring us your challenge →

A quarter of new cars sold globally are electric. An EV needs 60% fewer, and fundamentally different, components than a conventional vehicle. Everyone in the legacy automotive value chain must reinvent their business model.

What disruption threatens your value chain, and how are you future-proofing?

Future-proofing →

Children are a quarter of our world. Kirkbi, the holding company of the LEGO Group, anchors its philosophy in building a better future for children, integrating sustainable practice across every venture.

What anchors your enterprise purpose and philosophy?

Business visioning →

Shock waves striking water droplets pitted aircraft metal at supersonic speed. That observation led Dornier into medical equipment: shock-wave lithotripsy for non-invasive kidney stone removal.

Have you evaluated your strategic diversification possibilities?

Diversification →

Practices

Three lenses. One enterprise.

Corporate Strategy

Where should the enterprise be in 2031, and what must be true to get there? Vision, portfolio and long-range roadmaps, translated into executable milestones.

EXPLORE →

Business Strategy

Winning the market you are in. Growth roadmaps, market entry and competitive positioning that hold up outside the boardroom.

EXPLORE →

Functional Strategy

Strategy, function by function. Sales & distribution, product, brand and technology, each tuned to the same true north.

EXPLORE →

Specialised Advisory

Start-Up Advisory

From idea to investable enterprise: model, plan and go-to-market.

OD & Culture Transformation

Organisation design and culture aligned to where the strategy is going.

Business Process Management

Where strategy lands: processes engineered for efficiency and scale.

Governance & Policy Alignment

Boards, governance and public-policy alignment for the regulated era.

Disability Inclusion Service

Inclusion built into the organisation as capability, not compliance.

Financial Advisory

Capital, structure and financial strategy in step with the business plan.

Our Philosophy

Our success is a reflection of our clients’ success.

We call it the Integrated Strategy Stack. Every business operates within the boundaries of public and economic policy, to which strategic, operational and functional decisions must align. India is on a policy overdrive and more globally engaged than ever; we read the Policy-Economy-Business interplay, and turn the opportunities it offers into strategy that reaches daily operations.

How a Partnership Begins

Three steps. No theatre.

01

Initiate

You bring us a mission-critical problem.

02

Meet

We present lateral, implementable solutions.

03

Onboard

You onboard us for a long-term partnership.

Selected Clients

In twenty-five years we have been trusted by Titan, JCB, Motul, Herbalife, Essilor, Stanley Black & Decker, Hoya, SAIL, Kohler, Fenesta, Cheryl’s, Green Thumb, Desai Brothers and many who prefer to remain unnamed.

From the Founder

Vikram Limsay, Founder & Managing Partner

“It is a challenge for any leadership team to manage the operational present and configure the future at the same time. That tension is where Helicon works. We look ahead for a living, and we enjoy it enough to be good at it.”

Vikram Limsay Founder & Managing Partner · Tata Administrative Service alumnus

Meet the partners →

Insights

Ideas ahead of the curve.

Or should we say foresight? Our founder, Vikram Limsay, thinks out loud on LinkedIn about strategy, brands and Indian enterprise. Looking a few years out is the part of the work we love most, and it sharpens everything we recommend.

Vikram Limsay
Vikram LimsayFounder & Managing Partner · Helicon Consulting ·
The news has a message for us in India perhaps. And its not just that Nike cant "Just Do It" anymore and Wipro wasn't really "Applying Thought" when it was required. The situation is more concerning than just that. Its about the direction and relative trajectories of IT sector in India and in the US. The MAG-7( Alphabet Inc. , Apple , Amazon ,NVIDIA & Tesla ) are adjusting their chairs and making space for 3 more, Anthropic , OpenAI & SpaceX at the S&P100 table. Other than Apple all seem to be absorbing the future. Nike, a lifestyle icon, a consumer juggernaut that defined brand power for decades has been edged out. Clearly the market is defining economic priority and it is AI first. Lifestyle can wait. In India the listed 5 amongst SWITCH ( Tech Mahindra erstwhile Satyam, Wipro , Infosys , Tata Consultancy Services , HCLTech & Cognizant ) seem to be sitting on shaky tripods at the NIFTY50 table. Wipro has already fallen off. And its being replaced by BSEIndia a trading entity. Not a tech entity or an innovator. The situation of others at the Indian IT table does look too good either. With consular applications of H1B visas falling over 90% in a year their labor arbitrage model has come apart. Add to that being blindsided in the AI race. Stock market is a barometer of economy and represents future confidence of value creation over current and past performance. It is lethal in its assessment & often correct. But more importantly if Wipro's replacement is a trading entity, and Nike's seat is taken by an AI company. what is the message for us in India? For IT entrepreneurs, policy makers & society. Where did we go wrong ? What should our priorities be in the tech sector. #Strategy #Futureproofing #BeyondObvious #Indianeconomy #IT
Vikram Limsay
Vikram LimsayFounder & Managing Partner · Helicon Consulting ·
The toothbrush isn't the product .. the BUZZ IS ! Its a narrative first approach to branding that is the innovation .. not the technology behind the gizmodo ! Last week was the latest product launch buzz around the Rs.50K Dyson CameraJet toothbrush. An oral hygiene gizmo that can take over two million pictures of your mouth in a year as you accomplish your morning mandatory. It then trains an AI model that promises to identify cavities that no dentist ever can and give it a clean up spray that no floss ever can ! But isn't brushing your teeth a deep personal act. After all how vigorously you engage with your brush is linked to your morning emotion. You don't want complex unwieldy electronics to come in between. So is the product practical, is it required, will it rack up sales, will it launch the next revolution in flossing? But those are red herrings. Dyson doesn't need the toothbrush to be commercially viable. It needs it to be remarkable enough that we talk about it. And then that halo effect transfers to vacuums, air purifiers, hair dryers—the products that actually drive their revenue. It's not solution-first. It's not problem-first. It is narrative-first. Innovation creates a story. The story shapes how we perceive the brand. The brand equity drives sales elsewhere. Is the development cost then wasteful? Maybe. But is it strategic? Absolutely ! And who knows it may even be a fraction of million dollar conventional advertising. And adds to building the technology DNA of the company as an unhindered innovator. Take a bow Dyson ... A #BeyondObvious on the ball strategy .. Kudos ! #Dyson #strategy #branding #innovation #Gotomarket
Vikram Limsay
Vikram LimsayFounder & Managing Partner · Helicon Consulting ·
In one swift samurai-like swipe, India's much-touted demographic dividend faces the risk of being transformed into a demographic liability if we as a nation are not careful. The day is not far, if not already here, when India confronts this danger. Artificial intelligence and Humanoid Robots present the sharpest threat to what policymakers have long presumed to be a strategic asset ..... My piece in BW Businessworld link in comments #Strategy #IndianEconomy

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